COGNITIVE VS PERSONALITY
TERHADAP NIAT PENGGUNAAN TEKNOLOGI (INTERNET)
ABSTRACT
This research
compares two models of intention to use internet. The research intends to find
out which of the two models better explains the intention to use internet. The
first model is cognitive and second model is personality. The underpinning
theory of this research is theory acceptance model for cognitive model and “Big
Five” personality approach. Hypothesis that are proposed
1) perceived usefulness will have a positive influence on the intention to use
internet, 2) perceived ease of use will have a positive influence on the
intention to use internet, 3) computer anxiety will have a negative influence on
the intention to use internet, 4) affect will have a positive influence
intention to use internet, and 5) trust will have positive influence intention
to use internet.
The subjects of this research
are 321 respondents S1 dan S2 Gadjah Mada University, faculty of Economics and
Business. This research used survey method with questionnaire instrument and
the sample was taken using non
probability sampling method, namely convenient sampling. Confirmatory
Factor Analysis (CFA) is used to test the validity of the questionnaire.
The findings of this research
are: 1) perceived usefulness has a positive and significant influence on the
intention to use internet, 2) perceived ease of use will have a positive and
significant influence on the intention to use internet, 3) computer anxiety
will have a negative and significant influence on the intention to use
internet, 4) affect will have a positive and significant influence on the
intention to use internet, and 5) trust will have a positive and significant influence on the intention to use internet
and cognitive has more influence on the intention to use internet than
personality.
Keywords:
Perceived usefulness, Perceived Ease of Use, Computer Anxiety, Affect, Trust,
Intentions to Use.
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