COGNITIVE VS PERSONALITY TERHADAP NIAT PENGGUNAAN TEKNOLOGI (INTERNET)

COGNITIVE VS PERSONALITY

TERHADAP NIAT PENGGUNAAN TEKNOLOGI (INTERNET)

ABSTRACT

This research compares two models of intention to use internet. The research intends to find out which of the two models better explains the intention to use internet. The first model is cognitive and second model is personality. The underpinning theory of this research is theory acceptance model for cognitive model and “Big Five” personality approach. Hypothesis that are proposed 1) perceived usefulness will have a positive influence on the intention to use internet, 2) perceived ease of use will have a positive influence on the intention to use internet, 3) computer anxiety will have a negative influence on the intention to use internet, 4) affect will have a positive influence intention to use internet, and 5) trust will have positive influence intention to use internet.

The subjects of this research are 321 respondents S1 dan S2 Gadjah Mada University, faculty of Economics and Business. This research used survey method with questionnaire instrument and the sample was taken using non probability sampling method, namely convenient sampling. Confirmatory Factor Analysis (CFA) is used to test the validity of the questionnaire.

The findings of this research are: 1) perceived usefulness has a positive and significant influence on the intention to use internet, 2) perceived ease of use will have a positive and significant influence on the intention to use internet, 3) computer anxiety will have a negative and significant influence on the intention to use internet, 4) affect will have a positive and significant influence on the intention to use internet, and 5) trust will have a  positive and significant  influence on the intention to use internet and cognitive has more influence on the intention to use internet than personality.

Keywords: Perceived usefulness, Perceived Ease of Use, Computer Anxiety, Affect, Trust, Intentions to Use.

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