PENGUJIAN EFEK PEMBINGKAIAN
SEBAGAI DETERMINAN ESKALASI KOMITMEN DALAM KEPUTUSAN INVESTASI : DAMPAK DARI
PENGALAMAN KERJA
Tri Ramaraya Koroy
STIE Nasional Banjarmasin
ABSTRACT
Prior studies have shown that the framing effect is one of determinant in
explaining decisions to escalate commitment to failing projects. Such studies,
however, have not considered whether experience moderates the framing effect on
escalation of commitment. This study reports the results of an experiment in
which the effect of decision frame of investment performance with negative
feedback informatian on judgment to continue project of experienced subjects is
compared to inexperienced subjects. Forty six Indonesian experienced managers and
forty seven accounting students participated in this experiment. Two conditions
based on prospect theory (negative framing and positive framing) manipulated,
and two conditions of business experience, crossed between subjects. The
experiment reaffirms that decision frame does not have effect on judgment of
experienced subject but those frame indeed have effect on judgment to continue
project of inexperienced subjects. This result suggest that framing effect as
drawn from prospect theory is one of explanatory power of escalation of
commitment, but it can not generalized to real-world business settings.
Key words: escalation
of commitment, framing effect, prospect theory, experience
Full Download
No comments:
Post a Comment